Rewriting the rules of the martini.
A contest built for performance, prestige and storytelling.
Daffy’s Gin → partnered with Three Six SIx (our own cocktail bar) to compete in The World’s Best Martini Challenge →. We designed, crafted and presented various signature martinis for competition: a classic serve and an inventive twist.
The campaign aligned brand, product and experience into one seamless execution and won the title.
From concept to cocktail to content, the project blended tradition with bold creativity. With over 150 brand ambassadors and influencers in attendance and more than 150 media mentions, this was more than a competition.
It became a campaign moment that elevated Daffy’s visibility and positioned the brand among the most respected gins in the world.
Mixologist Eduardo was a joy to watch making classics to perfection then pushing the martini into new spheres with his twist.
- Chris Molyneaux, Founder, Daffy’s Gin
The brief
Represent Daffy’s Gin at The World’s Best Martini Challenge with two serves: a classic and a signature martini.
Deliver a full concept and experience that would perform both in judging criteria and cultural impact.
We created four drinks, rooted in technical precision, led by storytelling and brand distinctiveness. The drinks were served live in front of an expert judging panel and a curated audience of spirits industry leaders, bartenders and media.
Every ingredient was carefully selected to amplify Daffy’s flavour profile. The classic was executed with flawless clarity.
The twist introduced texture, aroma and visual intrigue. Aligning perfectly with the brand’s confident, expressive identity.
50 ml Daffy’s Gin
5 ml Noilly Prat
1 g raw ground almonds
1 drop coriander tincture
Three Six Six was a reminder that creativity works best when it is fearless but still has structure. We built a drinks world that felt wild on the surface and precise underneath.
The kind of concept that makes people talk, stay, and come back for more.
- EDUARDO DE LA MORA
Founder & CEO, Maya Hospitality
