From idea to icon
A full brand build for one of the UK’s most original spirits companies.
When we met Diistil, it was a promising gin with a smart idea: bespoke spirits, crafted to order. But the brand, systems and strategy hadn't caught up with the ambition (yet!).
Over the course of a year, we rebuilt everything except the name. Together with founder Raj Batra, we turned Diistil into a distinctive, commercially intelligent and fully scalable brand.
A business ready for trade, retail, eCommerce and collaborations with some of the UK's most respected names in hospitality.
I had the pleasure of working with Eduardo and the Maya team for a number of months on consultancy, branding and website design.
Eduardo is great to work with and brought valuable hospitality expertise and a fresh perspective that helped us think critically about our business and products.
Maya led a full brand development exercise, creating a new logo, brand concept and design assets which we were delighted with. They also designed and built our Shopify website, which was very well received and structured in a way that allows us to manage and update content without any code.
I really valued working with Eduardo and the Maya team!
- Raj Batra, Founder & CEO, Diistil, London
We partnered with Diistil to take a bold spirits concept and turn it into a fully formed, scalable brand. From strategic workshops and full rebranding to digital infrastructure, content systems and eCommerce performance, we helped shape every element. Identity, website, tone of voice, product architecture, and commercial direction.
Diistil
Brand Development
We began with a multi-phase workshop covering vision, competitive landscape, audience profiles, product strategy and brand architecture. Our deliverables included:
Strategic Roadmap
Financial Forecasts & Product Viability
Feasibility Studies
Brand Architecture & Voice
Pricing & Margin Optimisation
Positioning & Messaging
Sustainability Framework
Commercial Decks for Investment & Partnerships
Diistil
Diistil
Strategic workshop
02. Brand development & identity system
Working closely with Diistil, we crafted a full brand identity from the ground up. From the logo and bottle labels to the entire language system.
Logo Suite
Iconography System
Primary & Secondary Packaging
Typography, Colour & Application
Social Templates & Brand Guidelines
Tone of Voice Manual
Email Templates & CRM Messaging
03. Website & ecommerce platform
Built to perform from day one. Designed in Figma, developed and optimised in Shopify. The site was built to handle both DTC and trade sales with minimal friction.
From core spirits to distillate innovation, we collaborated on every launch. We helped develop over 35 expressions…
Yuzu Distillate: Perfumed, citrus-led, zero artificial flavours
Jalapeño Distillate: LSC Silver Winner
Beetroot, Black Tea, Soy Sauce and Vanilla: Bespoke high-concept ingredients
Diistil now appears across some of the UK’s most iconic hospitality venues.
We structured a marketing system that blends content, partnerships, and performance to drive awareness, sales, and retention.
Paid and organic strategy
Email marketing system and templates
Influencer and partnership planning
Launch strategy and roll-out
Social and content structure
Raj brought the vision. We built the system around it. From positioning to packaging, every element had a purpose.
This wasn’t just about launching a brand.
It was about designing a business that could grow with confidence.
- EDUARDO DE LA MORA
Founder & CEO, Maya Hospitality
