We partnered with Espolón Tequila → to create a paid digital campaign centred on Día de los Muertos.

The focus: an edible cocktail built from rich Mexican ingredients that would spark PR, social engagement and cultural connection.

In just one week, we concepted, styled and rolled out a Halloween campaign that transformed cocktail creation into visual theatre. With ingredients like dried marigold, roasted sweet potato, chipotle syrup and Pan de Muertos, the piece gained immediate media attention and audience traction.