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12:34:28

[Uk]

Taco time

MENU

12:34

[Uk]

Taco time

SKYY Vodka

Runway drinks. London Fashion Week.

Runway drinks. London Fashion Week.

When haute couture met highball.

Fashion-inspired cocktails at London Fashion Week.

Experience Snapshot

Experience Snapshot

Commissioned by SKYY Vodka to lead concept, creation and delivery of a drinks experience for London Fashion Week SS17. We partnered to design an unforgettable sensory experience where fashion, flavour and storytelling collided.

Drawing inspiration from designers like Burberry, Julien MacDonald and Felder Felder, we created four couture cocktails that visually and emotionally matched the spirit of the runway. From pea-infused vodka and edible chocolate rocks to smoke, spice and aloe vera, each serve was bold, playful and camera-ready.

Fashionistas, press and VIP guests sipped, snapped and shared. The experience was covered in Stylist, The Spirits Business and ITV, positioning SKYY as a bold voice at the intersection of culture and creativity.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

SKYY VODKA AND JULIEN MACDONALD

SKYY VODKA AND JULIEN MACDONALD

London Fashion Week Cocktail

London Fashion Week Cocktail

Fashionable cocktails have been taken to a whole new level. Eduardo, a cocktail maestro has been inspired to replicate four London Fashion Week outfits in alcohol form - and the results are surprisingly accurate.

- Anna Pollitt, Writer & Editor, Freelance Stylist, ITV News, Emerald Street

Cocktail collection

Inspired by the catwalk.

Sandy SKYY in stripes

Sandy SKYY in stripes

Inspired by Jasper Conran’s holiday deckchair dresses.

25ml Cucumber infused SKYY Vodka
25ml English chilli infused Campari
25ml Sweet vermouth
3 drops ancho chilli tincture
Icing sugar and edible flower garnish

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Sublime butterfly

Inspired by Burberry’s floral showstopper.

50ml SKYY Vodka
25ml Choya Yuzu
25ml Blackberry shrub
25ml Smoked and caramelised pineapple juice
Pinch smoked salt, edible chocolate rocks, aloe vera garnish

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

The Hailey Baldwin

Inspired by Julien Macdonald’s metallic two-piece and glassware collection.

50ml Yellow pepper infused SKYY Vodka
10ml Apple liqueur
25ml Baked orange juice
20ml Fresh young coconut water
10ml Lime juice and chipotle syrup
Fresh lavender, manzanilla olive and dehydrated apple garnish

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Bathe in peas

Bathe in peas

Inspired by Felder Felder’s sustainable dress made from BMW car parts.

40ml Pea-infused SKYY Vodka
15ml Chocolate and Frangelico hazelnut liqueur
10ml Pecan and apple pie syrup 20ml Almond milk
5 drops chocolate bitters
Bitter chocolate shavings and cinnamon smoke

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

London Fashion Week cocktails specs

London Fashion Week cocktails specs

Performance Snapshot

→ 4 bespoke cocktails designed around SS17 runway looks

→ 150+ media mentions including Stylist, The Spirits Business and ITV News.

→ 180% uplift in SKYY-branded social content during campaign window

→ 3 days of consecutive LFW cocktail coverage across digital fashion media

→ Delivered a luxury experience aligned to SKYY’s brand positioning and audience

Performance Snapshot

→ 4 bespoke cocktails designed around SS17 runway looks

→ 150+ media mentions including Stylist, The Spirits Business and ITV News.

→ 180% uplift in SKYY-branded social content during campaign window

→ 3 days of consecutive LFW cocktail coverage across digital fashion media

→ Delivered a luxury experience aligned to SKYY’s brand positioning and audience

Performance Snapshot

→ 4 bespoke cocktails designed around SS17 runway looks

→ 150+ media mentions including Stylist, The Spirits Business and ITV News.

→ 180% uplift in SKYY-branded social content during campaign window

→ 3 days of consecutive LFW cocktail coverage across digital fashion media

→ Delivered a luxury experience aligned to SKYY’s brand positioning and audience

This wasn’t just another brand moment. It was SKYY on the runway, in a glass. Fashion, flavour and performance timed to the beat of London Fashion Week. Clean, sharp, camera-ready.

- EDUARDO DE LA MORA

Founder & CEO, Maya Hospitality

Need cocktails as stylish as your guests?

Need cocktails as stylish as your guests?

Let’s design something camera-ready.

Let’s design something camera-ready.

Let’s design something camera-ready.

Let’s design something camera-ready.

See more projects

See more projects

SKYY Vodka

Runway drinks. London Fashion Week.

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