From Islay botanicals to a UK-winning serve
A wild, ingredient-led campaign rooted in nature, technique and storytelling.
From a bottle steeped in botanical heritage to a winning foraged cocktail made in London. We helped The Botanist → showcase its cold infuser through a fully integrated digital and on-the-ground brand campaign. Every element was designed to highlight nature, seasonality, and the magic of experimentation.
Absolutely mind-blowing.
– Maketh the Man
The idea
Use local ingredients and modern techniques to craft a drink that embodies The Botanist’s philosophy: wild, rare, and layered. With 22 hand-foraged botanicals from the Isle of Islay, The Botanist Gin already had the ingredients. We simply brought the experience to life.
The cocktail: The Botanist Hunt
[UK Competition Winner]
→ 50 ml The Botanist Gin infusion
(soy, shiitake, pineapple weed, blueberries)
→ 20 ml Hawthorn, thyme and honey infusion
→ 10 ml Lemon juice
Garnish: Edible flower, micro cress, mushroom jelly
Wild Shiitake Hydration
50g dried shiitake mushrooms
20ml sweet soy sauce
Pinch of salt
230ml distilled boiling water (rested for 8 hours until cold)
Wild Shiitake Jelly
200ml shiitake consommé
10 gelatine leaves (soaked, dissolved, cooled)
Infused Botanist Gin (Pineapple Weed)
30g crushed pineapple weed
700ml The Botanist Gin (cooked 4 hours at 60°C)
Hawthorn Infusion
60g hawthorn
2g thyme leaves
200ml local honey (cooked 2 hours at 70°C)
This project was about respect. Respect for ingredients, for process, and for the idea that great flavour takes time.
The winning cocktail was just the result of doing things properly.
- EDUARDO DE LA MORA
Founder & CEO, Maya Hospitality
