MENU

08:15:55

[Uk]

Coffee time

MENU

08:15

[Uk]

Coffee time

Three Six Six

Creative bar programme & concept rebuild.

Creative bar programme & concept rebuild.

Our own cocktail bar.
Shaping the identity, drinks programme, and social playbook.

Behind one of London’s most creatively led cocktail bars.

Experience Snapshot

Experience Snapshot

The world’s first Fetish & Fantasy cocktail menu.

A bold new concept that pushed the limits of storytelling, sensation and shareability. One South London venue became the centre of attention across the hospitality scene.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Three Six Six

Three Six Six

Experimental Cocktail Bar

Experimental Cocktail Bar

These guys are f***ing nuts, and the menu is insane!

- Hannah Grace Lodge, Owner, BarChick

Imagine Willy Wonkas chocolate factory, but instead of chocolate replace it with spirits. And Willy Wonka himself is a Mexican man called Eduardo.

- Natalie Jahangiry, Founder, Designer & Editor, To Work or Play

Imagine Willy Wonka’s chocolate factory, but instead of chocolate replace it with spirits. And Willy Wonka himself is a Mexican man called Eduardo.

- Natalie Jahangiry, Founder, Designer & Editor, To Work or Play

The idea

Create a provocative F&B experience that used cocktails as emotional icebreakers, conversation starters and unforgettable brand moments.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

What we created

What we created

We developed the full brand strategy and creative direction for an experience that felt sensual, playful and headline-ready.

Over six months, we did the development of an 11-drink menu exploring fantasy and fetish culture through ingredients, texture, flavour and form.

From naming to garnish, every element was designed to spark curiosity and connection.

Media coverage from Time Out, BarChick, BuzzFeed, The Drinks Business, SW Londoner and Design My Night proved
it worked.

This wasn't just a cocktail list. It was an experience.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Signature cocktails from the menu

Signature cocktails from the menu

Performance Snapshot

→ Guest engagement 15% higher than standard F&B activations over the first 8 weeks

→ Featured in 25 major media and industry publications including Time Out, BarChick, BuzzFeed and The Drinks Business

→ 300% increase in Instagram reach through targeted influencer partnerships

→ 12% uplift in average guest spend and 18% increase in dwell time during campaign period

→ Strengthened brand perception, with over 70% of surveyed guests naming it the most original menu they’d seen in London

Performance Snapshot

→ Guest engagement 15% higher than standard F&B activations over the first 8 weeks

→ Featured in 25 major media and industry publications including Time Out, BarChick, BuzzFeed and The Drinks Business

→ 300% increase in Instagram reach through targeted influencer partnerships

→ 12% uplift in average guest spend and 18% increase in dwell time during campaign period

→ Strengthened brand perception, with over 70% of surveyed guests naming it the most original menu they’d seen in London

Performance Snapshot

→ Guest engagement 15% higher than standard F&B activations over the first 8 weeks

→ Featured in 25 major media and industry publications including Time Out, BarChick, BuzzFeed and The Drinks Business

→ 300% increase in Instagram reach through targeted influencer partnerships

→ 12% uplift in average guest spend and 18% increase in dwell time during campaign period

→ Strengthened brand perception, with over 70% of surveyed guests naming it the most original menu they’d seen in London

Three Six Six was a reminder that creativity works best when it is fearless but still has structure. We built a drinks world that felt wild on the surface and precise underneath.

The kind of concept that makes people talk, stay, and come back for more.

- EDUARDO DE LA MORA

Founder & CEO, Maya Hospitality

Rebuilding your bar concept?

Rebuilding your bar concept?

We design strategies that match
your creativity.

We design strategies that match
your creativity.

We design strategies that match
your creativity.

We design strategies that match
your creativity.

See more projects

See more projects

Three Six Six

Creative bar programme & concept rebuild.

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