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08:15

[Uk]

Coffee time

Middle Eight Hotel

Hospitality, reengineered.
F&B development.

Hospitality, reengineered.
F&B development.

Systems, culture, and commercial clarity.

A full F&B transformation in six months.

Experience Snapshot

Experience Snapshot

Middle Eight Hotel brought us in to lead a full strategic and operational rethink across their bars and food service. Our task: improve systems, increase profitability, develop a distinctive bar programme, and shape a stronger internal culture.

Over six months, we worked across departments to uncover margin opportunities, refine workflows, and activate every outlet’s untapped potential.

From bar design to brand perception, menu engineering to mentoring, we built a foundation that continues to grow. Sales increased. Systems aligned. Standards rose. A complete hospitality reset.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Middle Eight Hotel

Middle Eight Hotel

Covent Garden, London

Covent Garden, London

Eduardo & Maya provided us with some of the finest consultancy in hospitality.

His guidance not only challenged but also refined our team-building process, perfectly aligning with the standards of our globally revered brand.

-Julian Zeneli, Director of Food & Beverage, Shiva Hotels, London

Maya Hospitality's consultancy experience is unmatched. With their extensive knowledge and charismatic approach, they've really helped with our menu development process.

-David Gjytetza, food and beverage manager, Middle Eight Hotel, London

Maya Hospitality's consultancy experience is unmatched. With their extensive knowledge and charismatic approach, they've really helped with our menu development process.

-David Gjytetza, food and beverage manager, Middle Eight Hotel, London

What we built together

What we built together

We partnered with The Middle Eight Hotel to mentor the management team, establish a winning culture, increase sales, reduce costs, implement new systems, procedures, menu development and ideas for success.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Christian Graf

Hotel General Manager

01. Strategy & commercial success

01. Strategy & commercial success

We began with a deep operational and business assessment to identify revenue opportunities across every F&B outlet. We delivered clear, measurable tactics to improve guest experience and outpace competitors through commercially intelligent changes.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Middle Eight Hotel Lobby

Photo credit: Middle Eight Hotel

Photo credit: Middle Eight Hotel

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Sycamore Bar

Photo credit: Middle Eight Hotel

02. People & culture

Collaborated directly with the F&B Director, Bar Manager, and management team to increase team engagement and operational consistency. Focused on structure, leadership clarity, and sustainable performance.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

03. Brand development

Assessed brand positioning and audience perception. Introduced a brand tracking method to connect internal efforts with customer retention and engagement in both digital and physical channels.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

04. Drinks menu development

04. Drinks menu development

Created a clear drinks strategy including pricing, description development, and menu design to improve GPMs and guest clarity. Delivered a refined bar programme that elevated experience and spend per head.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

05. Systems & processes

05. Systems & processes

Reorganised the internal POS structure (ALOHA), introduced PLU master list, and created templates to align service standards with strategic outcomes.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

06. Productivity & efficiency

06. Productivity & efficiency

Delivered ongoing performance reviews and benchmarked month-on-month gains to support better decisions and training outcomes.

Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.
Blurred figures of people walking in a busy station.

Venues supported

Sycamore Bar

QT Bar

The Balcony

Performance Snapshot

→ 4 outlets managed across bar, restaurant, and guest F&B touchpoints.

→ +27% increase in GP within 6 months.

→ £6 uplift in average spend per head, driven by guest journey redesign and menu clarity.

→ Over 2,000 PLUs restructured into a centralised cost-tracking and pricing system.

→ New bar menus launched with engineered specs, descriptions, and pricing across multiple outlets.

→ POS system (ALOHA) optimised for speed, accuracy, and reporting reliability.

→ Operational flow redesigned to match guest rhythm and venue layout.

→ Leadership coaching embedded across departments to align communication and decision-making.

→ +22% increase in service efficiency during peak periods.

→ Stronger team culture and clarity, leading to higher morale, accountability, and guest consistency.

Performance Snapshot

→ 4 outlets managed across bar, restaurant, and guest F&B touchpoints.

→ +27% increase in GP within 6 months.

→ £6 uplift in average spend per head, driven by guest journey redesign and menu clarity.

→ Over 2,000 PLUs restructured into a centralised cost-tracking and pricing system.

→ New bar menus launched with engineered specs, descriptions, and pricing across multiple outlets.

→ POS system (ALOHA) optimised for speed, accuracy, and reporting reliability.

→ Operational flow redesigned to match guest rhythm and venue layout.

→ Leadership coaching embedded across departments to align communication and decision-making.

→ +22% increase in service efficiency during peak periods.

→ Stronger team culture and clarity, leading to higher morale, accountability, and guest consistency.

Performance Snapshot

→ 4 outlets managed across bar, restaurant, and guest F&B touchpoints.

→ +27% increase in GP within 6 months.

→ £6 uplift in average spend per head, driven by guest journey redesign and menu clarity.

→ Over 2,000 PLUs restructured into a centralised cost-tracking and pricing system.

→ New bar menus launched with engineered specs, descriptions, and pricing across multiple outlets.

→ POS system (ALOHA) optimised for speed, accuracy, and reporting reliability.

→ Operational flow redesigned to match guest rhythm and venue layout.

→ Leadership coaching embedded across departments to align communication and decision-making.

→ +22% increase in service efficiency during peak periods.

→ Stronger team culture and clarity, leading to higher morale, accountability, and guest consistency.

Reels

Great hospitality runs on more than good service. It needs systems, standards, and a team that works as one.

Middle Eight gave us the space to rebuild all three. What we designed together wasn’t just a better menu or layout. It was a stronger foundation for performance.

- EDUARDO DE LA MORA

Founder & CEO, Maya Hospitality

Let’s bring clarity to your F&B performance.

Let’s bring clarity to your F&B performance.

Strategy and structure,
tailored to your team.

Strategy and structure,
tailored to your team.

Strategy and structure,
tailored to your team.

Strategy and structure,
tailored to your team.

See more projects

See more projects

Middle Eight Hotel

Hospitality, reengineered.
F&B development.

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