Systems, culture, and commercial clarity.
A full F&B transformation in six months.
Middle Eight Hotel brought us in to lead a full strategic and operational rethink across their bars and food service. Our task: improve systems, increase profitability, develop a distinctive bar programme, and shape a stronger internal culture.
Over six months, we worked across departments to uncover margin opportunities, refine workflows, and activate every outlet’s untapped potential.
From bar design to brand perception, menu engineering to mentoring, we built a foundation that continues to grow. Sales increased. Systems aligned. Standards rose. A complete hospitality reset.
Eduardo & Maya provided us with some of the finest consultancy in hospitality.
His guidance not only challenged but also refined our team-building process, perfectly aligning with the standards of our globally revered brand.
-Julian Zeneli, Director of Food & Beverage, Shiva Hotels, London
We partnered with The Middle Eight Hotel to mentor the management team, establish a winning culture, increase sales, reduce costs, implement new systems, procedures, menu development and ideas for success.
Christian Graf
Hotel General Manager




We began with a deep operational and business assessment to identify revenue opportunities across every F&B outlet. We delivered clear, measurable tactics to improve guest experience and outpace competitors through commercially intelligent changes.
Middle Eight Hotel Lobby
Sycamore Bar
Photo credit: Middle Eight Hotel
02. People & culture
Collaborated directly with the F&B Director, Bar Manager, and management team to increase team engagement and operational consistency. Focused on structure, leadership clarity, and sustainable performance.
03. Brand development
Assessed brand positioning and audience perception. Introduced a brand tracking method to connect internal efforts with customer retention and engagement in both digital and physical channels.
Created a clear drinks strategy including pricing, description development, and menu design to improve GPMs and guest clarity. Delivered a refined bar programme that elevated experience and spend per head.
Reorganised the internal POS structure (ALOHA), introduced PLU master list, and created templates to align service standards with strategic outcomes.
Delivered ongoing performance reviews and benchmarked month-on-month gains to support better decisions and training outcomes.
Venues supported
Sycamore Bar
QT Bar
The Balcony
Reels






Great hospitality runs on more than good service. It needs systems, standards, and a team that works as one.
Middle Eight gave us the space to rebuild all three. What we designed together wasn’t just a better menu or layout. It was a stronger foundation for performance.
- EDUARDO DE LA MORA
Founder & CEO, Maya Hospitality




















