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01:58:44
[Uk]
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01:58
[Uk]
World Class by Diageo
People, cocktails & culture.
People, cocktails & culture.
Style in the glass. Culture on the street.
A social campaign blending fashion, cocktails, and the spirit of London.
Experience Snapshot
Experience Snapshot
Developing a world-class brand and social media strategy that brought style, creativity, and inspiration together through the people, cocktails, and culture of London. From Carnaby Street to the screen, every post told a story of taste, character, and connection.
The Experience
The Experience
Photo credit: Dan Rubin and Three Six Six
Photo credit: Dan Rubin and Three Six Six
The idea
The idea
Bring World Class to life in a way that felt authentic to London. The idea was to pair iconic street style with high-end cocktail creativity, showing how the world’s most stylish city drinks better.
Bring World Class to life in a way that felt authentic to London. The idea was to pair iconic street style with high-end cocktail creativity, showing how the world’s most stylish city drinks better.
The Idea
The Idea
Photo credit: Dan Rubin
Photo credit: Dan Rubin
What we created
What we created
We developed a digital-first brand strategy that fused fashion, community, and cocktail culture. Through a collaborative campaign with World Class and award-winning photographer Dan Rubin →, we created a series of concept-driven portraits and matching cocktails based on the most stylish individuals on Carnaby Street.
Each drink was imagined as a reflection of the subject’s personality, turning the campaign into a celebration of personal style and liquid creativity. Every shot was crafted to be aspirational, shareable, and unforgettable.
We developed a digital-first brand strategy that fused fashion, community, and cocktail culture. Through a collaborative campaign with World Class and award-winning photographer Dan Rubin →, we created a series of concept-driven portraits and matching cocktails based on the most stylish individuals on Carnaby Street.
Each drink was imagined as a reflection of the subject’s personality, turning the campaign into a celebration of personal style and liquid creativity. Every shot was crafted to be aspirational, shareable, and unforgettable.
The Result
The Result
Matching Cocktails
Matching Cocktails
Performance Snapshot
→ Over 1M impressions across campaign assets
→ Visual and content strategy designed for cross-channel activation
→ Content engagement 3.2x higher than previous campaign benchmark
→ Boosted World Class positioning within cocktail and creative culture audiences
Performance Snapshot
→ Over 1M impressions across campaign assets
→ Visual and content strategy designed for cross-channel activation
→ Content engagement 3.2x higher than previous campaign benchmark
→ Boosted World Class positioning within cocktail and creative culture audiences
Performance Snapshot
→ Over 1M impressions across campaign assets
→ Visual and content strategy designed for cross-channel activation
→ Content engagement 3.2x higher than previous campaign benchmark
→ Boosted World Class positioning within cocktail and creative culture audiences
Gallery
Gallery
World Class is more than cocktails. It’s culture, creativity and the people behind the pour. This project was about capturing all of that through a lens London could recognise and connect with.
Stylish, bold and unforgettable.
- EDUARDO DE LA MORA- EDUARDO DE LA MORA
Founder & CEO, Maya Hospitality
Creating global campaigns with local flavour?
Creating global campaigns with local flavour?
Let’s make it happen.
Let’s make it happen.
Let’s make it happen.
Let’s make it happen.
See more projects
See more projects
Google, this one is for you
Cocktail culture, captured clearly:
World Class cocktail strategy | Diageo social media campaign | cocktail brand content London | mixology marketing strategy | spirits brand consultancy UK | drinks industry social
content | high-end drinks photography | influencer marketing for spirits brands | digital campaigns for luxury beverage brands | cocktail experience marketing agency