Experience Snapshot

China Bistro is part of Foodlink, one of the world’s largest luxury F&B groups, operating across India, the UAE, and beyond.

Their UK debut marked a bold move into a new market and Maya was brought in to make it count. We helped shape the beverage identity for their first London location, designing a drinks programme with flavour, theatre, and structure built to scale. Every cocktail became a story. Every serve, a reflection of the food.

Blurred figures of people walking in a busy station.

QT Covent Garden

Photo credit: QT Covent Garden

Coming soon.

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The idea

Design a full beverage identity that could scale with the brand. It needed to reflect China Bistro’s Indo-Chinese roots, match the vibrancy of the food, and be instantly memorable to guests. The goal was to build a system that delivered personality, pace and performance.

LEO GREEN

Photo credit: QT Covent Garden

About the China Bistro

China Bistro is part of Foodlink, a global leader in luxury F&B experiences operating across luxury catering, casual dining restaurants, cloud kitchens, and integrated F&B services.

Headquartered in Mumbai and with operations spanning India, the UAE, and beyond, Foodlink delivers world-class culinary experiences for leading conglomerates, celebrities, and discerning global clients.

China Bistro London marks the brand’s UK debut, bringing the vibrancy of Indo-Chinese cuisine to a new international audience.

Diistil

Brand development

Visit China Bistro

What we created

Liquid Market: a bold, interactive cocktail concept built around the rhythm of fire kitchens and the energy of street markets. The drinks were structured using Push and Pull, a dual-flavour system that mirrors the guest journey. Each lane was inspired by real market moments: Spice Alley, Night Grill, Fruit Cart, and Fermentation Lane.

The system was powered by two naming filters:

Liquid Karma (emotive, unexpected, and symbolic) and
Market Spoken (conversational, playful, and street-smart).

This dual approach brought both creative clarity and brand cohesion.

Every drink was crafted using house infusions, bold layers, and curated guest rituals. Just like the food, the cocktails were designed to be personalised
table-side, making the drink part of the experience, not just the order.

LEO GREEN

Photo credit: QT Covent Garden

Performance Snapshot

Liquid Market launched in the UK
→ Ealing Broadway

Guest feedback praised originality, flavour pairing, and menu clarity.

Menu will successfully scale across multiple venues.

First-of-its-kind Indo-Chinese cocktail programme in the UK market.

Full bar programme delivered including spirits, wine, beer, and minerals.

Sponsorships and activations secured with:
→ Marussia Beverages
→ Fever-Tree
→ Pernod Ricard
→ Diistil