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06:58:57
[Uk]
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06:58
[Uk]
Elemented
The Soho House of residential design & build.
The Soho House of residential design & build.
Design-led. Detail-handled.
From word-of-mouth to a fully structured brand, ready to scale.
Experience Snapshot
Experience Snapshot
From an under-the-radar renovations company to a fully repositioned design-build brand with clear vision, distinct voice, and a scalable foundation for growth.
Elemented
Elemented
Studio front design
Studio front design
Elemented testimonial coming soon.
- Tom Milenda, Founder & MD, Elemented, London
The shift
The shift
The company had built a loyal client base and strong reputation through word of mouth. But without a defined message, identity, or digital structure, it struggled to convert its quality into commercial growth.
The company had built a loyal client base and strong reputation through word of mouth. But without a defined message, identity, or digital structure, it struggled to convert its quality into commercial growth.
The company had built a loyal client base and strong reputation through word of mouth. But without a defined message, identity, or digital structure, it struggled to convert its quality into commercial growth.
What we designed together
What we designed together
We partnered with Tomasz to lead a full rebrand, renaming, repositioning, and restructuring the business into a calm, intelligent brand aligned to high-end residential clients. Elemented was born. From voice and visuals to digital systems and SEO structure, we built a brand made to perform.
We partnered with Tomasz to lead a full rebrand, renaming, repositioning, and restructuring the business into a calm, intelligent brand aligned to high-end residential clients. Elemented was born. From voice and visuals to digital systems and SEO structure, we built a brand made to perform.
Elemented
Elemented
Tom and Anna Milenda
Tom and Anna Milenda
01. Brand strategy & messaging
01. Brand strategy & messaging
Brand workshops and client persona mapping
Renaming and brand architecture
Full positioning, values and tone of voice
Messaging system for website, pitch decks and lead magnets
Commercial Decks for Collaborations & Partnerships
Diistil
Brand development
Brand development
Diistil
Strategic workshop
02. Visual identity system
Logo Suite
Iconography System
Signage concept for van and facade
Typography, Colour & Application
Social Templates & Brand Guidelines
Tone of Voice Manual
Email Templates & CRM Messaging
03. Website & digital ecosystem
Full UX/UI System
Custom Shopify Build
CMS Architecture
Integrated CRM + Email Automation
SEO Implementation
Mobile Optimisation
Three downloadable playbooks for different client types
Client vetting forms and automation-ready flows
04. Commercial tools & pipeline strategy
04. Commercial tools & pipeline strategy
Gated download structure
Case study templates and narrative system
Ongoing content strategy aligned to blog, SEO and email
Performance Snapshot
→ Full rebrand from Renovations Team to Elemented
→ 33-page custom website written and optimised for SEO and lead conversion
→ Three lead magnets launched for target personas
→ New brand identity system aligned to premium residential market
→ Automated client vetting and lead qualification system
→ Foundation built for scalable growth in marketing, ops, and content
Performance Snapshot
→ Full rebrand from Renovations Team to Elemented
→ 33-page custom website written and optimised for SEO and lead conversion
→ Three lead magnets launched for target personas
→ New brand identity system aligned to premium residential market
→ Automated client vetting and lead qualification system
→ Foundation built for scalable growth in marketing, ops, and content
Performance Snapshot
→ Full rebrand from Renovations Team to Elemented
→ 33-page custom website written and optimised for SEO and lead conversion
→ Three lead magnets launched for target personas
→ New brand identity system aligned to premium residential market
→ Automated client vetting and lead qualification system
→ Foundation built for scalable growth in marketing, ops, and content
Gallery
Gallery
diistil
Business cards
diistil
#MAKEITYOURS campaign
diistil
Core distillates
diistil
London Dry Gin packaging design
diistil
Spirit stamp
diistil
#MAKEITYOURS coasters
Repositioning your business?
Repositioning your business?
We turn vision into structure and calm into commercial clarity.
We turn vision into structure and calm into commercial clarity.
We turn vision into structure and calm into commercial clarity.
We turn vision into structure and calm into commercial clarity.
See more projects
See more projects
Google, this one is for you
Structured to be found. Designed to convert:
branding for design-led businesses London | hospitality brand strategy agency UK | visual identity for architects and interiors | naming workshops for creative businesses | brand architecture for lifestyle companies | website design for design studios |premium brand development London | messaging strategy for F&B and interiors | tone of voice for high-end brands | lead magnet strategy for service brands | UX and content design for agencies | creative direction for property brands | brand storytelling for boutique companies | email flows for design and hospitality brands | signage concept for residential and hospitality projects