Where roots inspire and design finds form.
A full rebrand and digital relaunch for one of Mexico’s most thoughtful boutique studios.
When Karla Sosa, founder of Tzala, approached Maya, she had a powerful creative vision but needed a brand and platform that could truly carry it. Despite her team’s effort and talent, the website had not recorded a single sale in over a year. The foundations were there, but the brand lacked structure, cohesion, and visibility.
What began as a request to fix the website evolved into a full strategic and creative partnership.
Together, we rebuilt the entire brand from the inside out. We clarified its message, reshaped its identity, and designed every visual, verbal, and digital touchpoint to reflect the intelligence and emotional depth of Karla’s work.
Maya is a company that exceeded my dreams and expectations. From day one, they were professional, open, and deeply committed to the process. They helped me bring my vision to life in a way I never imagined. The Maya team became partners, mentors, and friends. I’m proud of what we built together, and I couldn’t recommend them more.
Maya is a company that exceeded my dreams and expectations. From day one, they were professional, open, and deeply committed to the process. They have a gift for truly listening to the client and not pushing their own ideas but instead guiding you to expand your own vision and bring it to life even better than you imagined.
I’m completely thrilled with the branding and website for my company! The Maya team became partners, mentors, and friends. They always added value, shared knowledge, and fully immersed themselves in the process with me. They become your best ally. 1000% recommended!
- Karla Sosa, Founder & Interior Designer, Tzala Raíces Interioristas
We began with an in-depth workshop series to explore the soul of the brand and define its new strategic direction.
Deliverables included:
Brand Discovery and Audience Workshops
Brand Positioning, Messaging and Values
Mission, Vision and Voice Development
Logo Redesign and Brand Identity System
Brand Guidelines and Style Templates
Business Card Design
Iconography Suite (4 custom icons)
Social Media Templates (16 designs)
The result was a brand that feels rooted, modern, and meaningful. A visual and verbal identity that reflects the care, craft, and cultural depth behind every Tzala piece.
Tzala
Tzala
Business card design
PHASE 02: Web design & ecommerce strategy
With the new brand established, we translated it into a full digital experience. A fully custom Shopify build designed to merge product, story, and service.
UX Research and Wireframes
Full Shopify Design and Development
Content Strategy and Copywriting
Mobile Responsiveness and CMS
Product and Collection Page Templates
SEO Foundations and Image Optimisation
Google Analytics, Search Console and Tracking Setup
Training and Launch Support
The site was designed to showcase Tzala’s craftsmanship while making the purchase journey effortless. Content was shaped to balance emotion with information, helping customers understand not just what they are buying, but why it matters.
PHASE 03: SEO, commercial strategy & automations
To ensure long-term success, we implemented a full digital infrastructure designed to drive growth.
Built to perform from day one. Designed in Figma, developed and optimised in Shopify. The site was built to handle both DTC and trade sales with minimal friction.
